To mark World Toilet Day, bathware brand Hindware has adopted schools across 8 villages in Haryana under its ‘Build A Toilet, Build Her Future’ campaign.
Introduced under the aegis of company’s initiative-Hygiene that Empowers-the campaign focuses on encouraging the girl child to continue schooling by providing access to adequate sanitation infrastructure at schools. The company will provide infrastructure and maintenance of toilets, thus enabling and empowering young girls in these villages.
Sandip Somany, chairman & MD of Brilloca Ltd. said, ‘Aimed at addressing the pressing issue of nearly 20 million yearly dropouts by girl students due to lack of proper and private sanitation facilities within the school premises, the campaign is undertaken in a phased manner with a long term vision to be extended to the national level.”
In a bid to create awareness, Hindware has also launched a 360-degree integrated marketing campaign across multiple channels. With the help of a digital film and use of Radio, print media and other mediums to sensitize & encourage people to spread the message and take part in this cause. The film has been released today.
For more information on this initiative and to join hands for this cause, please visit www.hygienethatempowers.com for more information.
